FX aimed for a captivating social media campaign for "Pistol," designed to introduce the iconic Sex Pistols to a broader and younger audience. The campaign needed to capture the band's rebellious spirit, ignite discussions, educate on the world of punk and its icons, and spark interest in the series.
Across platforms like Twitter and Instagram, we strategically embraced the revolutionary essence of the Sex Pistols. Through thematic character spotlights, engaging discussions, and evocative visuals, we aimed to foster engagement, curiosity, and anticipation.
We introduced the audience to each band member, providing a glimpse into their individual personas and contributions.
The punk rock fashion in the series embodied defiance and self-expression. Our carousel curated the rebellion, showcasing ripped and safety-pinned clothing, studded leather jackets, spiked hairstyles, bold makeup, and diverse DIY accessories.
Our team created interactive TAP TO ENTER stories, guiding users straight to the Sex Pistol's iconic debut gig in 1975.